Ananda van der Pluijm was born in Tilburg, the Netherlands in 1980. She studied Photographic and Cultural Studies at the University of Amsterdam and University of Leiden from 2002–2006, and photography at the FotoAcademie in Amsterdam from 2009-2012. After graduation, she was selected for GUP’s New Talent 2013. Her clients include Doctors without Borders, IKON, and Footlocker/Lacoste. She has produced independent projects 12 Nights-Liège, Martin, and Next door, and has been published in NRC Handelsblad and IKON.